The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design. ^Eskilson, S (2007) Graphic Design A New History. A feature length documentary on the life and times of Herbert Matter is scheduled for a January 2010 release, the film is named The Visual Language of Herbert Matter. herbert-matter-001. Typically, Swiss poster design is SIMPLE, uses a grid, has a san serif typeface flush … “The Man Who Saved Jackson Pollock.” Design Observer. World renowned designer, Paula Scher created a magazine advertisement for the Swatch company in 1985 (see below) which was almost an exact recreation Matter's original 1935 poster. While this was part of the same series, it seems as though the one below is … In 1923 Otto Baumberger completed a uniquely Swiss variant of the object poster for PKZ. Jun 19, 2014 - RARE Original 1930s HERBERT MATTER Swiss Design Poster Estimated Price: $750 - $1,400 Description: Matter, Herbert 1907 - 1984. das Bad. contrasts of scale During the depths of World War II, Swiss graphic designer Walter Herdeg launched a bimonthly international graphic design magazine called __________ . After studying painting at the Ecole des Beaux Arts in Geneva and at the Academie Moderne in Paris, Herbert Matter established himself as an eminently talented graphic designer with his breakout project — a series of advertisements for the Swiss National Tourist Office. The poster was a drawing of a life-size coat with wool fibers, silk lining and PKZ label so realistic that most viewers assumed it was a photograph. File name: 08_05_000237 Title: All roads lead to Switzerland Creator/Contributor: Matter, Herbert, 1907-1984 (artist) Created/Published: Zürich : S.N.T.O. The New York Times Company, 9 May 1984. The presentation of this "herioc head" with little or no facial expression that stares away from the viewer gives the impression of aloofness and total dedication to a greater power." [3]. 6 June 2005. ^Verlag, Pendo. Tip: To turn text into a link, highlight the text, then click on a page or file from the list above. welcome@museum-gestaltung.ch Herbert Matter Swiss Design Poster Design Inspiration Graphic Design History Creative Projects Blog Image. Paradise Switzerland: Poster Collection 21 ^Stock-Allen, N. (http://www.designhistory.org/posters.html "Poster History") Carversville, 1999 , 3. However, for design students the poster was familiar. ... he made posters … View Herbert Matter’s 305 artworks on artnet. 10 Aug. 2016. A painting style of basic forms and pure color This Swiss tourism poster was one of many the designer and photographer, Herbert Matter, created for the Swiss National Tourism office. In this manner, the posters seemed to transcend the vulgar economic message of most advertising and instead promulgated the idea of CCA as a patron of culture." “An A-Z of Typographers.” Baseline 40 (2003): 49–52. Herbert Matter studied with Fernand Léger and Amédée Ozenfant at the Académie Moderne in Paris in the late 1920s before returning to Switzerland to design a series of Swiss travel posters which illustrate his signature photomontage technique. Aside from the label, the poster had no text. In his poster designs, Herbert Matter applied his knowledge of photography and graphic to create Swiss Tourism posters that combined extreme _____ _____ _____ . In 1923 Otto Baumberger completed a uniquely Swiss variant of the object poster for PKZ. This new "image of images" was then photographed into a seamless picture for poster use. During the 20th century tourism, transport services and financial services (banking and insurance) had to provide for a favourable balance of payments." http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/. Meggs' History of Graphic Design; Related Study Materials. One of the best photo-montage posters ever done, now extremely rare. Art Deco Poster: Germany. Yes, and they were part of the Dada movement which I hyperlinked to a wiki page, I think I'll link them to Carman's page. There he learned the nuances of fine typography, while he assisted A.M. Cassandre and Le Corbusier." Herbert Matter was popular when it came to Swiss design. Learn more and claim your free account. What is connoted by the name “Switzerland”? Matter used this technique to great effect in several travel posters created between 1932 and 1936 for the Swiss National Tourist Office. Herbert Matter (1907–1984) Early influences of the style include Jan Tschichold’s Die neue Typographie (1928), and Herbert Matter’s poster and brochure designs for the Swiss National Tourist Office (1934). This is a list of my favourite top 10 designers they are from all different backgrounds such as Graphic Designers, Typographic Designers, Typeface Designers and various other designers. museum-gestaltung.ch, Museum für Gestaltung Zürich (Museum for Design). Travel Posters Mar 6–Apr 7, 1957 Collage and the Photo-Image Jul 11–Sep 11, 1973 2 other works identified The Graphic Designs of Herbert Matter Jul 3–Dec 10, 1991 5 other works identified Alexander. Tues. 16 Aug. 2016. In 1934 he created a tourism poster for the Swiss Tourist Board that caught many people’s attention. Terms of use / Privacy policy / GDPR, About this workspace Whatever became of the myth of Switzerland? Assisted by Norman Ives , Matter developed a forceful typographic pairing of uppercase "N" and H" letterforms that included monochromatic as well as two-color (red/black and later, blue/black) variations. Web. Herbert MATTER (1981) – Vintage poster – "Fly to Switzerland, Swissair 1931-1981", this poster was first designed by Herbert Matter and printed in 1935. Designed in 1934 by Herbert Matter this poster has a lot going on in it. (http://www.adcglobal.org/archive/hof/1976/?id=279 "Herbert Matter") New York, 2009 , 2. Contact me if you have a request - I am always happy to create a special order. In spite of speaking no English, upon arrival Matter secured a job at the fashion magazine Harper’s Bazaar. Everything about what they created was meant to be highly structured, rational, objective, precise, and timeless. Herbert Matter. Herbert Matter (1907-1984) created the 1934 Swiss tourism poster and was instrumental in creating posters which used a photomontage effect whereas multiple photo's would be edited onto one final production piece. Photo/Offset 1937 . With his spectacular graphics for the Swiss Tourist Office he established completely new aesthetics for the tourism industry. “Prin… [2], " Journalistic, imaginative and manipulative photography were revolutionary influences, and Matter, long-enamored with the camera, began to experiment with the Rollei as both a design tool and an expressive form—a relationship that never ended. Victor Vasarely , the Hungarian founder of Op-art, was also a professional poster designer and typographer during the inter-war years. 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